About Us
We Built This From
the Clinic Up
The No BS Academy exists because most fitness advice is either oversimplified, overhyped, or built to sell you something. Ours isn't. Every program traces back to movement science and real client outcomes, not whatever's trending this week.
The fitness industry has a trust problem. Half the content out there is bro-science dressed up as expertise. The other half is so academic it's useless in an actual gym. Neither one helps you train better or move without pain.
No BS Academy sits in the gap between the two. It's built by someone who spends as much time assessing how a person moves as programming what they should lift, and who won't tell you something works unless the evidence actually backs it up. No trends, no miracle protocols, no supplements you don't need. Just what the research and the clinic both agree on.
That's the whole premise. Strength training and rehabilitation aren't two different worlds here, they're the same conversation. How your body moves determines what it can safely lift. What it can safely lift determines how it gets stronger. Miss either half and you're guessing.
Meet the Coach
Jeff Shaverian
Jeff Shaverian
Fitness Trainer · Physiotherapist · Author
Jeff's background spans strength coaching, corrective exercise, and physical therapy, working from the Kinesiopathologic Model (KPM), a clinical framework for understanding how movement dysfunction actually develops and how to correct it.
That combination is the whole point. Most trainers aren't clinicians, and most clinicians aren't coaches. Jeff built No BS Academy to close that gap, so the same person assessing why your shoulder hurts is also the one programming what you do about it.
The Approach
What Makes This Different
Four things that shape everything we build, from the app to the courses to the way a session actually runs.
Assessment Before Programming
We look at how you move before we decide what you should lift. Skipping that step is how good programs end up hurting people.
Evidence Over Trends
Every claim in our courses is checked against the actual research, not the version of it that made it into a viral post.
Rehab and Strength, Combined
Corrective work and hypertrophy training aren't separate tracks here. One earns you the other.
Direct, No-Fluff Coaching
Plain language, straight answers. If something doesn't matter for your results, we won't pad a lesson with it.
By the Numbers
What You're Actually Getting
What We Stand For
Our Values
- We cite our sources. If we can't point to the research behind a claim, we don't make the claim.
- We say "the evidence isn't settled" when it isn't. Certainty you haven't earned is still a lie.
- We program around your body, not a template. Two people with the same goal can need completely different plans.
- We don't sell you what you don't need. If the free plan solves your problem, we'll tell you that.
Train Inside the App
Get the full video library, the complete curriculum, and programming built on the same evidence this page talks about.
Work With Jeff Directly
Get your form reviewed, your program evaluated, or a plan built specifically around your assessment.
Work With Me